AI tools, streaming services, cloud storage, creator platforms and digital subscriptions have quietly changed what a normal financial life costs. What happened to all these new monthly expenses?
My latest obsession is a garden I’ve not yet tended to. My new home will finally have the backyard I've always wanted, and I'm already dreaming about plants, outdoor furniture and slow mornings drinking coffee outside. All the things that come with this new, very offline version of my life.
Which also means I need to make room for them in my budget. So I went through my bank statements looking for a little extra money for my new garden, and what I found was my expensive subscription collection.
Spotify, Netflix, Apple, Amazon, Canva, AI… It’s a long list.
I don't particularly want to give up most of these things. I love having music wherever I go. I use AI almost every day for work. And I'm definitely not giving up my series.
So somewhere between budgeting for my new garden and wondering which subscription I could live without, I started thinking: when did having a normal digital life become something we had to budget for?
The $10 problem
Digital subscriptions have become so normal that they blend into all the other payments you make every day. Until you get an email saying prices are going up, or, like me, you're trying to free up some money to set aside for a dream.
There's something psychologically harmless about $9.99. I would probably think twice before spending $120 on something I wasn't sure I'd use. But $9.99 a month? That barely registers.
The thing is, they're practically the same amount over a year. And these days, $10 doesn't even cover some of our most common subscriptions.
Take Netflix and ChatGPT, for example. Here's what they cost in the US and Nigeria, based on 2026 pricing:
ChatGPT Plus price based on the Nigerian iOS App Store. Prices may vary by billing platform.
That's almost $480 a year for just two subscriptions. And we haven't even added Spotify, cloud storage, design software or all those little subscriptions we tend to forget about.
What's worse is that prices keep increasing. In July 2026, Google One reportedly raised its 200GB storage plan in Nigeria from ₦2,900 to ₦4,400 a month, an increase of more than 50%.
And cloud storage is particularly difficult to give up. If you've spent years saving photos, videos and documents in Google Photos, cancelling isn't as simple as deciding you no longer need a service. You might have to move files, delete memories or find another way to pay for storage. Exceeding your free storage allowance can also affect how Gmail, Drive and Photos work.
That's what makes these subscriptions complicated. Some entertain us, others help us work, and a few have become part of how we preserve our lives.
Does that mean I should cancel everything? Not necessarily.
I use many of these services regularly, and they're probably worth every dollar (and Brazilian reais in my case). But $480 could also buy a few pieces of furniture for my backyard. And that's enough to make me look at my subscriptions a little differently.
Work has its own subscription economy now
Freelancers and remote workers might not have office rent, but we certainly have software bills. You could pay for software once and use external storage units to support your work, but these days much of what we use for work and everyday life is available online.
AI tools like ChatGPT, cloud storage, design platforms like Adobe Creative Cloud, and project management software. Suddenly, your one-person business has its own software department, and you’re the software department.
I actually think most of these subscriptions are worth it. They help me do my job, and some save me hours every week.
There's also the fact that I get paid in dollars but live in Brazil. Some of my expenses are in Brazilian reais, others are in USD, especially my work subscriptions. So I've come to appreciate the flexibility to manage both without converting all my income at once.
It's why I use Grey, where I can manage multiple currency balances, shop worldwide with a virtual card, all while saving money thanks to low fees.
It's a small detail, but one that's worth considering when your work and expenses cross borders.
How streaming got expensive again
Remember when Netflix felt like the answer to expensive cable TV? One subscription, endless entertainment. Then everybody decided they needed their own streaming platform.
Now your favourite series is on Netflix, another is on Disney+ (mine happens to be on Apple TV). Then a friend recommends another brilliant show, and, of course, it's somewhere else. We've basically rebuilt the expensive entertainment bundle we wanted to escape, one subscription at a time.
And now the industry is coming together again. With Paramount's proposed takeover of Warner Bros. Discovery, streaming giants are looking to combine their platforms and content libraries. That could mean fewer subscriptions to manage, but analysts are already warning that less competition could bring higher prices. So we might end up paying more for the convenience of having everything in one place.
In theory, we can always cancel and rotate between services. In practice, many of us are paying for a small United Nations of streaming platforms.
We don't really own our digital lives anymore
Just look at how much of your life now exists somewhere you pay to access or maintain. Your photos might be in iCloud or Google Photos. Your files might be in Google Drive, Dropbox or OneDrive. Your playlists live on Spotify. Your favourite films live across streaming services.
Your website exists because you keep paying the hosting bill. Your creative work might depend on software that requires an active subscription.
None of this means subscriptions are inherently bad. In many cases, cloud services are safer and far more convenient than the systems they replaced. But our relationship with ownership has changed.
You can spend hundreds of dollars on a service over several years and still walk away with nothing tangible when you cancel it. Imagine paying for cloud storage for ten years because it contains thousands of family photos. At some point, is that still optional? Technically, yes.
Emotionally, good luck cancelling it.
That’s what makes digital spending different from much traditional discretionary spending. These services gradually weave themselves into our routines until cancelling them means changing the way we work, relax, communicate or remember things.
So, how much does being online actually cost?
This is where I think everyone should do a slightly uncomfortable experiment.
Imagine a relatively casual digital user paying for a video streaming service, music and cloud storage. Individually, those bills probably don't attract much attention. A remote professional might have all three, plus an AI subscription and one or two productivity tools.
A freelancer or creator could add design software, larger cloud storage, website hosting, a domain, editing software and specialised work platforms.
It isn’t difficult for a digital life to reach $100 a month. That’s $1,200 a year. At $200 a month, you’re spending $2,400 a year.
And because these costs are scattered across entertainment, work, storage and apps, we rarely think of them as one expense. We make allowances for housing, transport costs, even our emergency funds. Digital life deserves its own category now.
Look through your bank statement and do a subscription audit. Music and film streaming, Cloud storage, AI, online newsletters. Gaming subscriptions. Creator memberships. Productivity tools. Website costs. Premium features you pay for through the App Store or Google Play, then multiply the monthly total by 12. It is easier to decide whether or not a service is worth keeping when you see how much it costs for a year of use.
Check whether you are paying for similar services, check what storage plans could work for you, and if you are enjoying a free trial, check what pricing looks like when the trial period ends.
I don't think the solution is to become anti-subscription. I use some of them constantly. Cancelling them to make my bank statement prettier wouldn’t necessarily improve my finances or my life.
The more useful exercise is asking what each subscription is actually doing for you. Are you using it for work or daily life? Then there’s my favourite category: subscriptions you forgot existed.
These aren’t saving you time, entertaining you, or storing anything important. They’re simply feeding quietly. A subscription audit doesn’t need to end with cancelling half your digital life. Finding two or three services you no longer use might be enough.
If you work internationally, it’s good to know which of these expenses are being paid for in dollars, pounds or euros.
The new financial skill is deciding what deserves to stay
In the end, I didn't cancel everything after looking at my bank statement. I cancelled two things.
The rest, annoyingly, I actually use.
And maybe that’s the point. Our digital lives aren’t getting any cheaper, especially with new AI tools and subscriptions popping up all the time. So instead of giving everything up, maybe we just need to pay a little more attention to what we're spending and what's actually worth it.
Because the internet doesn’t really feel free anymore. Somewhere between rent, electricity and our phone bills, we’ve built an entirely new category of expenses, $9.99 at a time.
So, after my little deep dive into the cost of being online, I'll leave you with one suggestion: give Grey a try. If you’re earning internationally and juggling different currencies, subscriptions and online payments, having a multi-currency account and a virtual international card can make things a little easier.
And honestly, we could all use a little less to think about.








