The rise of African talent in the global freelance economy

Olayoyin Olorunmota

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If you scroll through Upwork, Fiverr, or even LinkedIn today, you’ll notice the rising number of African freelancers on these platforms. Nigerian developers, Kenyan writers and South African designers, they’re everywhere. African talents are taking on high-value projects and earning reputations as reliable, world-class professionals.

This growth might seem sudden from the outside, but it makes sense when you dig a little deeper. As the saying goes, “necessity is the mother of invention.” While Africans didn’t invent remote work, they’ve embraced it fully and are turning global opportunities into thriving careers.

It wasn’t always this way. A decade ago, working for clients abroad as an individual was almost impossible. Now, it’s the new normal.

So, what’s driving this rise?

Why African talent is going global

The boom didn’t happen overnight. These are the major things that accelerated it:

  • The remote work revolution: While it was a globally unfortunate event, the pandemic changed how businesses hire. Global teams became more common, and African talents recognised these gaps and stepped up to fill them.
  • Currency pressures: Due to inflation and weaker local currencies, many Africans turned to global markets to earn in stronger currencies like USD.
  • Digital platforms: Sites like Upwork, Fiverr, and Toptal lowered the barrier to entry, making it possible for anyone with the right skills and internet access to find work abroad.

Also read: Balancing travel and work: Time management tips for nomads

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The challenges behind the growth

Of course, the rise hasn’t been without its bumps:

  • Payments: High transfer fees, currency volatility, and slow bank processes can eat into earnings.
  • Infrastructure: Internet blackouts or inconsistent power supply can delay delivery.
  • Perceptions: Some freelancers still have to fight against stereotypes or prove credibility more than others.

Yet these hurdles have only made African freelancers more resourceful.

Also read: How to find global clients without leaving your home country

How freelancers are adapting and thriving

So how do they make it work?

  • Building global brands: Social media is one of the most effective ways to build a brand. In fact, everyone is on LinkedIn these days. Once you can look past the “sometimes cringey” posts, much value can be gained from there.
  • Networking smartly: Many communities on Twitter, Discord, and LinkedIn are helping freelancers share opportunities and knowledge.
  • Leveraging fintech solutions: Platforms like Grey simplify payments, helping freelancers avoid hidden fees and currency shocks.
  • Upskilling: Through continuous learning via online courses, African freelancers are globally competitive.

Also read: Smart investment strategies for remote workers and digital nomads

Africa’s role in the future of work

Africa has the youngest population in the world. If you combine that with the digital-first mindsets of many members of its growing workforce, you’ve got a continent primed for the global freelance economy.

As global companies continue to embrace remote work, the demand for African talent will only grow. It’s becoming a serious career path that connects local African communities to global markets.

Grey makes it easier to be part of that future. With a free USD, GBP, or EUR account, you can receive international payments seamlessly, convert at competitive rates, and access your money without the stress of traditional banking.

Create your free Grey account today or download the app and make your money work borderlessly.

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