Every AFCON season, Africa gathers the experience the best of football. The tournament becomes a continent-wide celebration, and creators are right at the heart of the buzz. From Lagos to Nairobi, the rise of digital storytellers has turned AFCON moments into instant content: reaction videos, match breakdowns, street interviews, live chats, and real-time commentary that travel fast across TikTok, Instagram, and YouTube.
As AFCON gains global attention, the demand for authentic, local voices surges, giving creators new ways to earn through brand partnerships, fan engagement, merch, livestream monetisation, and platform payouts.
This article breaks down how creators make money during AFCON season, and the opportunities brands shouldn’t ignore.
Also read: AFCON 2025: The best tourist sites to visit in Morocco
With fans glued to their screens and brands chasing attention, creators have multiple ways to turn football energy into real earnings.
Brands want to ride the AFCON wave, and creators are their access point to fans. Sponsored posts, themed videos, reaction clips, and branded challenges become big earners. Betting platforms, beverage brands, telcos, and sportswear companies reach out to several creators for partnerships. The more authentic and engaging the creator is, the higher the payout.
Creators hosting watch-alongs, live reactions, commentary streams, or fan debates can earn through platform payouts, virtual gifts, donations, and subscriptions. TikTok, YouTube, and Instagram reward high engagement, and AFCON naturally pulls huge audiences. The chat buzz, goal reactions, and crowd banter make streams super interactive, and that means more money flowing in from fans and platforms.
AFCON spikes betting activity, and creators benefit from referral links and affiliate codes. They earn commissions when followers sign up or place bets through their links. It’s common among analysts, sports commentators, and prediction creators. As long as they keep the content responsible and entertaining, affiliate earnings can stack up quickly, especially during big matches and knockout stages.
Creators with loyal communities often launch AFCON-themed merch: jerseys, shirts, hoodies, stickers, fan slogans, and patriotic designs. It’s a great way to turn audience excitement into sales. Limited drops, humour-driven designs, and country-specific colours sell fast during the tournament. The more unique the creator’s brand, the better the merch performs, especially when promoted through skits or matchday countdowns.
Platforms like TikTok, YouTube Shorts, and Facebook reward high-performing content. AFCON content, reactions, highlights-style edits, memes andmatch breakdowns often go viral, and virality equals payouts. Even short clips can rack up millions of views during big games. For creators who post consistently and understand algorithm timing, platform bonuses become a solid revenue stream throughout the tournament.
Here are the biggest opportunities brands can tap into through creator partnerships during the tournament.
Creators can drive direct sales for brands through personalised discount codes, product placements, and match-day themed promotions. Whether it’s jerseys, beverages, betting bonuses, or snack packs, their content inspires impulse purchases. Their audience trust turns casual interest into measurable conversions, giving brands clear sales data throughout the AFCON season.
Brands can contract creators for AFCON-themed campaigns, unboxings, watch-party content, predictions, or comedy skits featuring branded elements. These partnerships boost awareness and sales, with creators delivering targeted messaging that resonates with their fanbase. It’s a cost-efficient way for brands to stay visible during the tournament without heavy traditional advertising spend.
Creators can funnel massive AFCON traffic to brand websites, apps, or landing pages using call-to-actions in videos or livestreams. Whether it’s signing up for a promo, downloading an app, or joining a loyalty program, creators help brands acquire high-intent leads at scale, especially during viral match moments.
Brands hosting watch parties, bar activations, or pop-ups can use creators to attract real-world crowds. Their presence increases turnout, drives on-site sales of drinks, food, or merch, and generates online buzz. This boosts both physical revenue and digital engagement, making events more profitable and shareable for brands
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As creators tap into the excitement of AFCON to earn through partnerships, merch, livestreams, and fan engagement, having fast, reliable payments becomes essential. Grey makes it easy for them to receive earnings from brands, platforms, and international partners without delays. With virtual cards, creators can also shop online for gear, tools, or content essentials throughout the tournament. To keep the AFCON momentum smooth and stress-free, creators can sign up or download the Grey app today.
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