Scroll through Facebook or Instagram on any given day, and you’ll see how much Ghanaian creators are shaping culture online. It’s not even a new thing. Ghana’s influence has been felt for years. I still remember the first time I saw a YouTube video of a Ghanaian dancer and thought I could pull off the Azonto dance at a party as a teenager. Spoiler: I could not. Let’s just say I quickly realised I’m far better at writing than dancing. (This won’t be the last time I make fun of that unfortunate attempt in this article.)
With the global nature of the internet, Ghanaian content creators can share even more, not just dance videos that can influence an impressionable 14-year-old. They have funny skits in Pidgin, fashion reels that showcase bold styles, and travel vlogs that just sweep you away. The content is real, relatable, and uniquely Ghanaian.
With this global audience comes global earning potential, and Meta has opened the door with monetisation tools that reward creativity with actual income.
The question is, when the money comes in, how can creators get paid?
Meta pays through specific programs. The bigger your audience and the more watch time you generate, the more of these you can unlock.
There are other methods that may be available depending on your account and region, like subscriptions or paid partnerships, but access varies. Either way, you’ll set everything up in Meta’s Monetisation Manager, which is where you confirm eligibility, agree to policies, verify your identity and add payout details.
If you try to funnel those earnings straight into a GHS account, you’ll likely face some challenges. I’ll be discussing those next.
Also read: Taxes and compliance for international creator earnings: What you should know
On paper, getting paid in USD or EUR is amazing. You’re earning in strong currencies and building a career beyond borders. However, once the money starts moving, many Ghanaian creators find out that receiving their payments is a problem. These are the major issues they face:
Not every Ghanaian bank is set up to handle direct payouts from Meta. Some don’t accept these transfers at all, while others have extra requirements like special domiciliary accounts that come with stressful paperwork, minimum balances, and delays.
Even if your bank does accept the payout, the conversion from USD to cedis often isn’t in your favour. I once heard of a creator who waited weeks for a $500 payout, only to see the equivalent of $430 land in his account after all the deductions.
International wires can take days to show up. If there’s an issue with the bank, the money can bounce back, leaving you frustrated and stuck with no clear timeline.
Now, after all the effort you put into creating, posting, and building an audience, your payout is smaller than it ideally should be.
Also read: How to get paid as a creator on social media from anywhere in the world
Unlike my dancing skills, there’s still hope for creators. The key is using a platform that bridges the gap between Meta’s USD/EUR payouts and your everyday life in cedis. Grey works well for this.
With Grey, you can create a USD, EUR or GBP account from Ghana in minutes from your phone. This account comes with real banking details that work perfectly with Meta.
Once your account is set up, add the USD details to your Meta payout settings. From then on, every time Meta pays you through ad revenue or Stars, it goes straight into your Grey account.
Grey lets you convert your earnings at transparent rates, so you don’t lose money to hidden FX charges. You can transfer the money directly into your Ghanaian bank account or even mobile money, making it easy to access and spend.
The difference is night and day. Instead of worrying about delays or watching fees reduce your income, you keep more of what you worked hard to earn. It’s simple, fast, and built for creators like you.
Also read: How Nigerian creators can set up USD payout accounts without a US address
Every creator aims to make sure their earnings grow month after month. Here are a few ways to make the most of it:
1. Show up consistently
Meta rewards creators who post regularly. The more you show up, the more likely you are to be discovered, and if people know when to expect you, they’ll keep coming back.
2. Speak to more than one audience
Many Ghanaian creators connect deeply in Twi, Ga, or Pidgin, but don’t forget the global audience that also loves your content. Mixing in English captions or subtitles can help your videos travel further and bring in new fans and, of course, more earnings.
3. Understand Meta’s payment rules
Meta has payout thresholds and timelines you need to meet before your money is released. Knowing these in advance helps you plan better.
4. Treat your content like a business
Engage with your audience, track your performance, and invest in improving your quality over time. The more professional your approach, the more brands and fans will be willing to pay.
Meta is giving Ghanaian creators a global platform, but it’s up to you to make the most of it.
Also read: How Ghanaian YouTubers can collect USD earnings
With the right tools, like Grey, things become easier. That means no more worrying about hidden charges, delayed transfers, or lost income. Instead, you get to focus on growing your audience, refining your craft, and turning your creativity into a consistent income.
The world is already watching your content. Now it’s time to make sure you’re keeping every cedi you deserve. Create your Grey account today or download the app to begin.
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