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If you followed our recent updates, we launched in Kenya and partnered with Moringa school, where we had a panel session speaking on personal branding.
Personal branding has become more critical than ever for freelancers, content creators, and entrepreneurs. Like popular brands such as Pepsi, Coca-Cola, and others, you can think about who has built brands that differentiate them from the crowd; personal branding helps you differentiate yourself and your service from the rest.
Personal branding is very much similar to corporate branding. Think about it this way. You’re the first point of your business as a freelancer, entrepreneur, solopreneur, or even content creator. As a result, you are the face of your business, and how others perceive you impacts your freelance, entrepreneurial career success. Do they think highly of you? Do they regard you as resourceful, capable, and experienced? This is what personal branding helps you achieve.
Personal branding is the story you tell that creates a perception of what people know about you – how they perceive you and your product or service. That is to say; personal branding is the intentional effort to position yourself in an industry as unique and valuable.
Examples of personal brands:
Let’s give a few examples of people that have built personal brands
These people have successfully built a personal brand such that when you think of them, something unique comes to mind – either the way they speak, dress, show, or present themselves in public.
We’ve defined personal branding; now, let’s talk about the benefit or importance of personal branding.
Read also: How to get your first remote job.
Know yourself: The first step to building a personal brand is a solid foundation that is authentic to you. Personal branding doesn’t mean crafting a personality that isn’t you but rather showcasing yourself in your true nature. You first need to ask a few questions about yourself to start, and this is because it helps you understand yourself more. Here is a list of the questions to ask yourself.
After that, the next question to answer is in knowing yourself is
These and many more are a few of the questions you need to ask to understand yourself while building a personal brand.
You can also read A case study on how people can develop themselves as a personal brand
Know and Understand your audience: There’s no personal branding without an audience, as your audience is the receiver of whatever product or service you’d like to sell. In knowing and understanding your audience, here are a few questions to ask and give answers to.
When you have given answers to this question, you are on a better part of knowing how to keep your audience glued to you.
Know your competitors or industry players: This doesn’t mean looking at what your competitors are into and doing precisely like them. It involves you doing the following.
Consistency: Now you’ve done the right thing by asking yourself questions about your audience and competitors, the next step is staying consistent by
Other things to put in place while building a personal brand are
Now that you’ve gotten this information, the next step is to take them, use them and build strategies that help you build a strong brand, as you’re probably aware of people who have great brands, and you’ve seen them reap many of the benefits of personal branding. It’s time to step up your branding efforts so you can reap these benefits too.
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