In today's media and business landscape, content is king, and when you take a closer look, we can see that it has evolved and gone far beyond what it was. Therefore, this post aims to provide a complete guide to helping you create content that converts. 

What then is content? Content refers to any experience or helpful information in audio, video, or written form created by creatives to engages and delivers emotions. We can also consider it a tool for brands to tell their story to prospective customers. 

Who is a content creator

Content creators are creative entrepreneurs responsible for turning ideas into content in video, audio or written formats such as

1. Podcast
2. Scriptwriting
3. Content writing 
4. Unboxing 
5. Tutorials
6. Photos
7. Blog post
8. Videography
9. Photography
10. eBooks
11. Articles
12. Short Videos
13. Reviews and more 

Typically, this content is educational, entertaining, or informative, and it caters to the needs of the target audience.

As we now know what content is and who's responsible for creating it, let's talk about what content creation is and what guidelines should be followed in creating content that informs, entertains, and also moves target audiences from the awareness stage to the user stage. 

What is content creation?

Content creation involves strategically identifying, gathering, and generating topics and ideas to meet the needs of your buyer persona or target audience. Whatever the form, content creation is important because it provides information for attracting new clients and engaging existing audiences. 

 Attracting and engaging an audience begins with creating quality content that follows the following steps or guidelines.   

Guide to content creation

1. Content plan and strategy

‍Your content strategy is the roadmap that outlines how your content will achieve the aims you set. This will include the tone, the style, the promotion, and how it will be repurposed. To create a proper strategy, answer the following question:

• Who will read or consume the content? That is who this content is for 
• What problem will this content solve for your audience?
• What makes the content unique? 
• What messaging or content format will I use?

When you have answered this question, you will decide on the tone and style you will use. 

2. Content research

I didn't know the importance of content research until I started writing professionally. The purpose of content research is to determine what is the best way to communicate a topic or message in your content. It entails understanding what the topic addresses in depth. To research a topic properly, here's a list of steps to follow. 

• Have your list of questions 
• Determine how to find answers to the questions 
• Find out what your competitors are doing and how they do it
• Find loops hole you can leverage on 

Read also: How to receive money from the UK in Nigeria

3. Content creation process

‍The content creation process is the steps involved in creating content. It allows for more creativity to happen. The following are the steps that will help 

• Ideation: Creating content starts with ideas, so brainstorm your ideas and topics after which you can conduct research on your topics and ideas.
• Writing/Creating: Your brand's tone and style will come into play here. Write and create content with a voice and style that are representative of your company and brand. 
• Editing: It may be necessary to look out for grammatical errors, audio errors, audio volume, or colour balance, depending on the type of content. A good edit should highlight your brand's voice and style and communicate with your audience.
• Uploading/Publishing: It's the last stage of the content creation process. This stage is about putting your content in places your audience can and will see it. 
• Promoting: Creating content for an audience to consume is the goal, so once you have created content, promote it using channels like Facebook ads, Instagram ads, and Youtube ads. 

In summary, content creation is a profitable journey and, if properly done, can attract a variety of clients and help you earn both local and international, and this requires some foreign bank accounts to help you receive international payments seamlessly. 

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