A simple guide to online shopping from abroad for Indonesians

Adeolu Titus Adekunle

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Global marketplaces like Shopee and Tokopedia have created a reliable platform for international shopping. While you might be unable to visit the US to buy that designer bag or the cute handcrafted gift from Kenya, you can still access international stores from the comfort of your home.

Shopping from digital stores has become increasingly popular among Indonesians looking for better prices, wider product choices and brands not available locally. Unfortunately, buying from overseas can be confusing without accurate information. This guide breaks down everything you need to know about online shopping from abroad, so you can shop safely, affordably and confidently.

Also read: Grey vs. local banks: The best currency exchange choice in Indonesia

Why Indonesians shop from abroad

Many Indonesians opt for online international stores for reasons such as:

Access to global brands and exclusive products: Many reputable brands and product collections are not readily available in local markets.
Better pricing than local mark-ups: Buying directly from international sellers can be cheaper than buying certain products locally. Many local sellers hike their selling prices unfairly to increase their profit margins.
Availability of electronics, fashion, and niche products: Many niche products, fashion items, and electronics are available on online stores and may not be sold locally. These stores also offer a wide variety of items to help you take control of your shopping.
Seasonal sales, discount codes and loyalty programmes: Black Friday, Cyber Monday, last-minute deals, holiday sales and other promotions provide an opportunity for you to buy items at cheaper rates. Some online stores also offer discount codes, coupons and loyalty programmes to help you save some money while you shop.
More reliable authenticity for certain products (e.g., tech, skincare): In a world where dupes look more original than the originals, shopping from reputable international online stores offers a better guarantee of authentic products.

Popular platforms Indonesians use for international purchases

Indonesians generally favour regionally popular shopping platforms

Shopee: This is perhaps the most popular online market in Indonesia for international purchases. It provides a marketplace for brands, sellers, and consumers to conduct transactions safely and easily online. The platform has an extensive catalogue, a user-friendly mobile experience, and a robust logistics network.
Lazada: Lazada is a major international e-commerce marketplace and one of the largest online shopping destinations in Southeast Asia, headquartered in Singapore and owned by the Alibaba Group. It operates a platform for various brands and sellers, offering a wide range of consumer goods.
TikTok Shop/ShopTokopedia: TikTok is evolving into a global marketplace for not just engaging content but also e-commerce. This platform has experienced rapid expansion and strong traction since its integration into Tokopedia to comply with local laws.
Etsy: Etsy is gaining some popularity in Indonesia. Buyers in Indonesia can purchase items from Etsy sellers worldwide. The platform automatically handles currency exchange, so transactions are seamless. Buyers can also easily find a wide range of products, especially handcrafted items, souvenirs, and gifts.

Also read: Using USDC for international transfers in Indonesia

Considerations before online shopping from abroad

Shopping on online international stores has many perks, but it isn't always straightforward. Before you dash into an online digital marketplace and start shopping, there are certain factors to consider to ensure a favourable experience.

1. Total cost estimation

Don’t assume the price you see on the product will be the total cost you’ll incur. Other factors might add to the cost at the payment gateway ro before receiving your order. These include:

Product price: The base cost of the item you are ordering
International shipping fees: the cost of transporting your order to Indonesia. It usually varies based on the item's value, weight, size, destination, and dispatch speed.
Customs duties and import taxes: charges levied by the government on goods entering its borders
Currency conversion costs: If you are paying in IDR, expect some cost on currency conversion.
Payment platform charges: The payment platform might also charge a fee for the transaction.
Service charge: Some online stores charge a token for purchasing items from their platform,

2. Customs and import rules

Your international purchases are subject to import duties, Value Added Tax (VAT), and potentially other sales taxes. Specific rules depend on the value of the goods (Cost, Insurance, and Freight, or CIF) and the type of product. If the total CIF value per shipment is less than 3 USD, they are exempt from import duties, but VAT (11%) will still apply. The US$3 threshold does not apply to certain products, especially fashion items, which have specific regulations. You should understand how these regulations apply to you before shopping online.

3. Shipping options and considerations

Sometimes, the shopping platform has an existing partnership with a shipping company for order delivery. You may opt for a shipping option based on speed, cost, and reliability.

Express services: DHL, FedEx, or UPS with 3-7 day delivery are ideal for valuables but pricier.
Economy options: USPS Priority Mail or China Post take 2-4 weeks, are cheaper but less trackable.

Shipping costs usually vary and depend on the parcel's volumetric weight and value.

4. Payment methods for Indonesians

A reliable, secure, and convenient payment option is key to a hitch-free experience when shopping online internationally. Here are some payment options:

Credit/debit cards: Visa and Mastercard cards are widely accepted, with local payment gateways like GPN integrating seamlessly. However, markup on exchange rates can be high.
Digital wallets: GoPay, OVO, DANA, or ShopeePay are available for quick transactions/
Bank transfers and fintechs: Both traditional bank transfers and emerging fintech payment options, such as Grey, are also used for online shopping in Indonesia.

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Tips to stay safe while shopping internationally

Not all sellers are legit. You should have a high index of suspicion when shopping online.

Only buy from verified sellers with strong ratings.
Avoid deals that seem too good to be true.
Use secure payment methods with buyer protection.
Keep all receipts for customs clearance.
Track your parcel and contact support immediately if delayed.

Also read: How freelancers in Indonesia can receive payments from the US, UK & EU clients

Managing online purchases with Grey

Online shopping from abroad provides access to global products, competitive prices and higher-quality goods. Despite its perks, Indonesians should consider customs rules, secure payment options, overall cost and reliable shipping methods before going ahead. With the right planning, you can shop internationally with confidence and ease. That plan starts with having a reliable payment solution for your online purchases. And this is where Grey comes in. Grey makes online shopping from abroad simpler for Indonesians: