In 2025, content platforms are in a fierce race to win over creators with bigger payouts and smarter monetization tools. MrBeast still tops YouTube earnings, while Cristiano Ronaldo earns the highest on Instagram, proving the power of picking the right platform. For creators and influencers, it’s no longer just about posting content; it’s about maximising income where the money flows fastest.
This article reveals the platforms paying the most this year and the key factors to help you choose where your creativity delivers the biggest returns.
Each platform has its own payment model, eligibility rules, and revenue-sharing percentages. For example, YouTube may pay per ad view, while TikTok focuses on engagement metrics. Choosing the right platform can significantly affect how much a creator earns for the same amount of work.
Some niches, like finance, tech, and beauty, attract higher-paying advertisers, boosting payout potential. Content type also matters as long-form videos may earn more ad revenue, while short-form content may excel in brand deals. Matching your niche to platform demand maximises earning opportunities.
Read more: How to get paid as a creator on social media from anywhere in the world
Bigger audiences generally mean higher earnings, but demographics can be even more valuable. Brands often pay more for access to specific age groups, locations, or income levels. A smaller, highly targeted audience can sometimes command higher rates than a large but generic following.
High engagement likes, shares, comments, and watch time, signals an active, loyal audience. Platforms and brands both value engagement over sheer follower count. A creator with strong interaction rates can negotiate better deals and earn more through ad revenue and collaborations.
A strong portfolio of past partnerships builds credibility and trust with future sponsors. Brands are more likely to pay premium rates to creators who have successfully delivered measurable results in earlier campaigns, proving they can influence purchases and meet marketing objectives.
YouTube remains the gold standard for creator earnings, sharing 55% of ad revenue with creators and paying between $10 and $30 per 1,000 views, depending on niche. Between 2020- 2023, YouTube has paid out more than $70 billion to creators, the highest of any platform. Its global reach, consistent advertiser demand, and strong algorithm rewards creators who produce high-quality, engaging videos. Whether your content is educational, entertaining, or niche-specific, YouTube offers one of the most reliable and substantial income streams in the creator economy.
Ways to make money on YouTube:
Read also: How to receive earnings from international affiliate marketing programs
TikTok has rapidly evolved into a high-potential platform for creators, particularly those producing longer, high-retention videos. Content is evaluated on originality, watch time, engagement, and search value, and creators with strong performance see increased visibility and income. Average payouts are about $20- $50 per 1 million views, but real earnings often come from brand partnerships and product promotions. TikTok’s trend-driven, youthful audience gives creators a unique opportunity to go viral quickly, driving both growth and monetisation potential in a short time.
Ways to make money on TikTok:
Facebook’s Content Monetisation Programme offers creators the chance to earn from various content formats. To qualify, you need 10,000 followers, must comply with Meta’s monetisation guidelines, and be in a supported country. Facebook’s broad user base spans multiple age groups, providing high advertiser interest. Video content, especially Reels, delivers strong revenue potential, while direct fan support offers consistent payouts. For established creators, Facebook remains a powerful channel for expanding reach and diversifying income streams.
Ways to make money on Facebook:
Read also: The easiest way to get a virtual dollar account for AdSense earnings
X now pays creators through a share of premium subscription revenue, offering payouts that average $8.50 per 1 million impressions. To qualify, you must have 500+ followers, generate 5 million impressions in 90 days, and be an X Premium subscriber. This model benefits creators who can spark conversations, drive engagement, and maintain an active audience. With a focus on text-driven virality and community discussions, X is becoming an increasingly viable platform for monetisation.
Ways to make money on X:
Instagram is one of the most profitable platforms, thanks to its highly engaged, visually-driven audience. According to Shopify, nano-influencers (500–10,000 followers) can earn $10–$100 per post, while mega-influencers (500,000+ followers) can make £10,000+ per post. Its appeal to lifestyle, fashion, beauty, and fitness audiences means brands are willing to pay top rates for influencer partnerships. With strong community engagement and cultural relevance, Instagram continues to be a leading platform for creators seeking high-value brand deals and sustained earnings.
Ways to make money on Instagram:
Grey makes it easy to receive your earnings from YouTube, TikTok, Instagram, X, and more without banking hassles. With multi-currency accounts, great exchange rates, and lightning-fast transfers, you get paid quickly and without stress. Whether it’s ad revenue, sponsorships, or subscriptions, Grey keeps payouts smooth and reliable.
Sign up or download the Grey app to receive your creator earnings without delays
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