The Future of Freelancing for Africans: Insights from Grey’s Twitter Chat

Cassandra Collins


On our first Twitter chat titled “The future of Freelancing for Africans”, Olamide Towobola, a successful full-cycle global technical recruiter and copywriter, shared valuable insights about the challenges and opportunities African freelancers face in the current freelance market. This roundup aims to overview the key points discussed during the chat and guide freelancers seeking success in the industry.

Overcoming Challenges Faced by African Freelancers

Olamide Towobola highlighted several challenges African freelancers face, including limited internet access, restricted payment options, lack of exposure, skillset requirements, and bias and discrimination. For African freelancers to overcome these hurdles, a collaborative effort is required from creators, governments, and startups.

Initiatives such as improving internet infrastructure, developing better payment solutions, providing training opportunities, and promoting inclusive hiring practices can greatly empower African freelancers.

Emerging Trends in the Freelance Market

The chat also shed light on emerging trends in the freelance market. Remote work has experienced significant growth, driven by the COVID-19 pandemic, with companies realising the benefits of remote collaboration. The gig economy, characterised by flexible work arrangements, is gaining popularity, allowing freelancers to select projects that align with their interests and skills.

Additionally, having a diverse skill set and staying updated with technological advancements, such as AI, machine learning, and blockchain, can help freelancers remain competitive in a rapidly evolving market.

Skills and Qualifications for Future Success

Olamide Towobola emphasised the importance of effectively marketing oneself as a freelancer. While honing skills is crucial, being able to showcase and sell those skills is equally vital. Creativity, adaptability, and strong, soft skills, including communication, teamwork, problem-solving, and time management, are highly valued by clients.

In the freelance world, a portfolio that demonstrates practical experience and tangible results often outweighs traditional qualifications. Continuous learning, acquiring relevant qualifications, and embracing change are essential for long-term success.

Leveraging Technology for Productivity and Profit

The chat highlighted the significance of leveraging technology to enhance productivity and profitability. Various tools and platforms help freelancers manage their time, organise tasks, and automate work processes. Effective communication through video calls and instant messaging ensures seamless collaboration with clients.

Moreover, freelancers can leverage online platforms like LinkedIn, Fiverr, Upwork, and others to expand their network, find new gigs, and market their services effectively.

Establishing Trust and Reliability

Building trust and establishing oneself as a reliable service provider is crucial for African freelancers. This involves delivering high-quality work consistently, maintaining transparent communication, and meeting deadlines. Trust is cultivated through professionalism, honesty, and showcasing previous work experiences.

Also, freelancers are encouraged to build long-term relationships with clients based on trust and mutual success.


The Twitter chat with Olamide Towobola provided valuable insights for African freelancers navigating the ever-evolving freelance market. Key factors for success are overcoming challenges, staying updated with emerging trends, honing skills, leveraging technology, and establishing trust.

By embracing these principles and maintaining a positive outlook, African freelancers can thrive in the freelance industry and find rewarding opportunities for professional growth and financial success.

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