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User Stories
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November 30, 2022
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8 min read
When to increase your prices as an entrepreneur
Winner Ajibola
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As an entrepreneur, there’s the pressure to increase your prices especially when you see others charging thousands of dollars. However, taking your skills, customers, and market range into account, when exactly can you hike up your prices without losing your existing clients?
We recently had a chat with Oyekunle Damola, the Founder of Dptrax - an SEO and digital marketing firm for SMBs.
In this conversation, he shares how he ventured into being an entrepreneur, the challenges he’s had to overcome, along with pricing strategies for upcoming entrepreneurs and freelancers.
Hi Damola. Let’s start by learning what a typical day for you is like
Hi. So I have certain morning rituals that help keep my creative side active. But a controversial thing I believe in is that your morning routine starts from when you wake up. So even if I wake up by 10 am, these are still my morning rituals lol.
The first thing I do is my prayers and use them as a source of meditation. Then I do my exercises, bathe, and have something light to eat like cereal. After this, I get straight to work.
I tend to structure my creative work in the morning and then technical or routine work during the day. After this, well… there’s no structure to my day.
At night though, I do a brain dump because most entrepreneurs take their pending tasks to bed. And this causes sleepless nights. So I make a log of things I have left and once I write them down, my brain can shut down.
I round up my day by watching something before I sleep. I know it’s a bad habit but that’s how I sleep.
When you say meditation, what’s that like as a creative?
For me, meditation is about clearing my head so I can focus on the things I want to do. It’s why most people get their best ideas in the bathroom - it's because the mind is free and you can put things in perspective.
So you don’t have to sit down and put your hands in prayer mode to meditate. You can meditate while taking a walk. I recommend using guided meditation on Youtube to start and have a goal so you can track your success.
Nice. So how did your journey into marketing and entrepreneurship start?
Well, it started in 2014 when I learned web design. Then I was told that my certificate might not be enough to get me a job after school. I did computer engineering and that was something very sad to hear.
I come from a poor background and so I couldn’t afford to not have money. Anyways, I had to acquire skills to be able to make money.
That’s where the problem started. After getting the skill, I realized that getting clients was a completely different ball game.
As an entrepreneur, you need to learn the business side of things which involves, attracting clients by marketing yourself.
So during my research on how to market myself, I stumbled on SEO, Facebook ads, and all of that. I did free courses on Udemy, and Coursera, read tons of blog posts and practiced what I learned.
That’s how I grew. Today I still do this. I recently bought a design course because you have to constantly upgrade your knowledge. It’s what has brought me this far.
What influenced your decision to leave the 9-5 to be a full-time entrepreneur?
To be honest my health issues triggered the move. In 2016-2017, I had a fall that affected my spine. At first, it wasn’t a problem, but later on, I couldn’t sit down for too long. Gradually I had to cut down my office hours because there were no standing desks.
My boss at Jobberman both CEO and HR were so helpful so I’d work at the office until 12pm and then do the rest of the work at home. The pain worsened until I was only able to work at the office once a week.
After my surgeries in 2017, it was impossible to go back to work because it meant I’d have to use public transportation and so I had to go fully into remote work. It was a necessity.
I had to start marketing myself because employers didn’t believe in WFH. So I’d be like hey, this is the amount of work I can get done and these are the results, even if I don’t come into the office. Thankfully, the pandemic made things easier.
How have you been able to handle the pain and get the work done?
It's been hard. A friend asked me how am I coping and I answered “who said I’m coping?”
I’m a Christian and so I hold on to the story of Job. Because he went through a lot - more than I can ever go through.
Secondly, if I don’t work, I can’t eat. My parents are retired and I definitely don’t want to be a burden. So I’m using these two things to push through the pain.
I’m also optimizing for a better work-life balance so I don’t rely on painkillers. I have a PA that handles a sizable amount of things too. And I think a lot of entrepreneurs should learn how to optimize for a work-life balance.
I also look forward to the little pleasures. Like eating banana bread, watching anime and you know the little joys in life.
Nice. So what’s the difference between marketing for yourself and other products?
The thing is, you cannot dissociate when you’re marketing for yourself.
Let's say your supervisor asks you to reach out to 1000 people and close 20 sales. If at the end of the day you call these people and you don’t meet your target, you’ll try again the next day - because it’s just business.
If you personally do that for your brand, it gets to you. You’d tend to give up faster. That’s the psychological part.
When you’re marketing for other businesses, you’re able to run tests and put out more content. If you do this for your brand, you’d be susceptible to imposter syndrome.
You would never think the business you market for was a fraud you know. So these things make it a bit harder.
Can you give some insights or pointers on what has helped you become a personal brand?
So in my case, it's just my skill, to be honest. Although that’s just the small part. You need to know that people are not doing as well as you think.
I’ve had people reach out to me to help run ads for them and they talk about their figures. When I go look at their page, I’m like huh? They should be doing so much better.
It's even worse for creators because there are times when there’s a drought especially when you don’t have many clients. You’d post every day and there are low views and zero income- it's discouraging.
First off- understand that it happens to everyone. People are not making as much as you think they are. Just push through these droughts and make things work in your favor. People burn out and no one talks about it.
Contentment is also part of it - if you’re improving, the good stuff will come. So take your time and be consistent with growing your brand.
What’s your pricing strategy so creatives can learn to not undercharge?
Start small, grow big but don’t forget to always start small. I’ll also say consider your location, skill level, and what you can potentially gain.
When it comes to pricing, most people charge out of the market because they see established people charging that high. They forget that you have to start from somewhere.
Pricing strategists will always tell you to raise your price and they’ll forget to tell you to beef up your offerings.
Do you want to sell a N5,000 product to 1000 people or a N100,000 product to 5 people? There’s really no right or wrong.
If you want to charge high though, build up your skill and build that portfolio even if it means charging less to charge high later - it’ll pay off. I designed a website for N700,000 and it was a referral.
There’s also the location factor. My Facebook accelerator course costs about $500. Internationally it's about $3k because it has over 100 videos but I took my current market into consideration.
Seeing that if I price it that high, Nigerians won’t buy it. I cannot run all the ads by myself and so let me share this knowledge.
But if I keep raising my prices what happens to those starting out? Where will they get the course? But that's me. I don’t have the ambition to earn 1m dollars, I’m very contented. I spend a lot on my gadgets but anything outside this, I'm not interested.
There’s a book, the psychology of money. I recommend it because it teaches contentment and not changing your wants. A lot of people look out for well-paying jobs and when they get one, it's like the money is not enough.
So how should creatives deal with being undercharged?
The truth is some brands will always want to undercharge you and it’s left for you to decide if you want this or not.
I get that you might be desperate sometimes, but you also need to know when to turn down money for your peace of mind. Don’t overlook the red flags.
If you die today, they will find another contractor. So put yourself first. Also, have a support system. Since communities can get toxic from posturing, go within your close-knitted group
Do you think being open about your earnings and finances can help with others with their pricing?
It's a doubled-edge sword. People who know me personally ask me this a lot - and I’m open to them because we are close. But if I don’t know you, I’m not sure I’d want to put that out.
Someone taught me pricing in like 2012. She asked me to build a website for her and when I couldn’t properly say what my pricing was, she asked me to calculate my running expenses and then add the profit I’d want to realize from it.
So calculate things like paying for graphics, web hosting, data, etc, and then factor it into your pricing. Also go easy with the comparison, for other entrepreneurs like yourself, you don’t know how much work goes on in the background.
You don’t know their engagement rates, the value brands get when they work with them, whether they use a videographer or their own phone, and so on.
So if you’re comparing rate cards with others, remember to not take their rates as the standard.
What financial lessons have you learned in recent times?
Hmmm….what works for me might not work for everyone else. I invest right which sounds like a big deal until you find out that it's in Nigerian Mutual Funds. It’s not high at about 8% but it's better than what you’d get in the bank.
While there are higher rates out there, I’ve lost millions into agro partnerships and other high-interest rate investments. Thankfully I didn’t put my whole money into it.
I also get paid as a business owner and my salary is not plenty, to be honest. But if you keep dipping into your business funds it’ll lead to overspending.
As a creator, pay yourself a salary, create an account and stick to it. Don’t spend more than you earn as a salary. If you want more, you can work hard, earn that amount and spend it how you want.
You can do this if you earn more money as a remote worker and I’m sure with a Grey foreign account, you can exploit the international market, increase your earnings and receive money easily.
Finally, don’t charge someone in Atlanta, Ibadan fee, and vice versa. There’s this lady that charges 100k for Nigerians and at least $800 for international clients.
She factors in currency strength, purchasing power, and more. Be nice to your country's people.
Pricing Strategies and Financial Tips for Entrepreneurs by Damola
Your pricing should differ based on your location and target market. For starters charge higher abroad and lesser at home
Pay yourself a salary from your earnings so you don’t overspend
Invest in plans with realistic interest rates to avoid losing your money
Your running expenses + profits = pricing
When raising your prices, beef up your offerings so you can offer more value
Invest in learning how to market yourself through social media and SEO
Stay consistent when growing your brand, even when the output might seem low - we all experience drought days
#GreyChat is a laid-back series where users share their experiences with Grey. We discuss their relationship with money, tips for financial freedom, and other fun anecdotes. Want to get featured? Let us know here.
What sparked your interest in travel?
I was born to travel; it’s the only thing I’ve wanted to do. Like people are interested in science or medicine, I’ve always wanted to travel and read. One of the reasons why I love Europe is due to the ease of travel. You can easily take a train from Barcelona to Madrid for €9, or take a Friday off and spend the weekend in Geneva. So, I just wanted to explore; last year, I visited 17 countries, staying for a few days or weeks in each.
Before choosing a travel destination and accommodation, what do you consider?
For travel location, I’d say the quality of the transport system and how close my accommodation is to the nearest train or bus station. I learnt this the hard way while visiting Lithuania — I hadn’t considered the distance, and the closest train station was 3km away. I thought I could walk it easily but didn’t realise there was a mountain to climb up and down. It was an unpleasant experience because it was in the middle of December, and it was snowing at -5°C. That’s why ensuring the transport is close to where you’ll be staying is very important.
When choosing accommodations, it mostly depends on whether I’ll be travelling solo or with a group. For solo trips, I’m very flexible, in that I’m okay with hostels. But with a group, finding apartments for better pricing and comfort is more suitable. Another factor is the location. For example, I got an apartment for €30 a night in Bucharest because it was affordable and more comfortable. But I'd rather settle for a hostel in London where I’d spend around £250-£200 for an apartment.
Do you have any red flags that prevent you from booking a place?
I never stay in a place rated less than 8/10 unless it’s a new property. But 99 per cent of the time, every time I’ve taken a chance on a listing rated seven or less, my experience has been horrible. There was an instance in Estonia where a room I booked had dirty floors, crumpled walls, and narrow beds. I had to forfeit my deposit, around €20; thankfully, it wasn’t a lot of money.
Do you research the safety of the neighbourhood?
It mainly depends on the location, but many European cities are safe. The only ones I’ve honestly looked into are Paris and London. Paris has some sketchy areas, and London is a big city, so it’s easy to get lost and end up in the wrong place. But when I visit places like Lithuania or Slovakia, I don’t worry much.
Apart from the neighbourhood, do you have any personal safety measures?
When I stay in hostels, I never book mixed rooms. I also lock everything I own, from suitcases to backpacks. Another precaution I take is to stay in hotels when visiting cities or countries that might not be as safe. For instance, I wouldn’t visit Morocco alone — I’d go with friends and stay in a large chain hotel instead of renting an apartment or staying in a hostel.
This is the first time you’ve mentioned hotels. Are they not your preferred type of accommodation?
Oh no. I’d rather stay in a hostel or rent an apartment. As I mentioned earlier, I choose hotels only when I’m in a place where safety is a concern. During my last visit to Sofia, Bulgaria, with a group of friends, we stayed in a large hotel with a casino. Because the country is a former Soviet area, we wanted somewhere that gave us peace of mind, and the hotel offered a great price.
However, I typically stick with hostels and apartments. I use Booking.com to find good listings, and since I’m a frequent user, I get discounts and perks. I also compare Airbnb and Google Travel prices, but Booking.com is usually cheaper.
For free accommodations, you can check out Trusted House Sitter. You’ll need to pay €150 annually and go through a verification process for both the traveller and the host. But once you’re confirmed, you can house-sit for people while they are away, sometimes for weeks.
That sounds great! What's the best place you’ve ever stayed at?
This isn’t easy because I’ve stayed at so many good places. A hostel in Rome served the best breakfast I’ve ever had. But if I had to choose the best food and accommodation, it’d be Copenhagen. It was stunning, with an indoor pool, a movie theatre, and impressive architecture.
Last question — what’s your advice for first-time travellers overwhelmed by accommodation options?
As a first-time traveller, you’re probably in the phase where you’re working through a checklist of things to see. I’d recommend staying in a central location to make your life easier. Also, the cheapest option isn’t always the best. It’ll likely stress you, and that’s the last thing you want while travelling. So choose somewhere comfortable and safe to have a great travel experience.
One bonus tip for first-time travellers: get a Grey account. With a UK, EU or US bank account, you can easily manage your finances and spend like a local, wherever you are. Open a free Grey account today to get started.
I’ve been in the creative industry for some time, like four years, but I used to do graphic design back then. In 2020/2021, I developed an interest in tech fields like software engineering, tech ecosystems, and the startup industry, but I wasn’t sure where exactly I would fit, so I was just trying different things. I even tried enrolling myself in data analysis courses at ALX and Udacity.
One day a social media friend, Abil, shared a project he did on Figma. I thought the screens looked super cool.
After completing my ALX data analysis course. I was looking for internships and came across a community run by a certain Jessica Davis on Twitter. She said she would like to help people starting in tech. I reached out to her about my interests. “I’m looking for a gig,” I said. “Money isn’t my priority for now; I just want to get experience.”
Luckily, a CEO from Atlanta, Georgia, contacted me and offered me an internship. It was a six-month contract during which I would join a product design team based in Las Vegas. From there, everything changed because I wanted to upskill and work with an experienced team of professionals.
Where did you learn UX design?
While at university, I was pursuing a degree in biomedical engineering. However, I dropped out after my third year as I realized that my true passion lay in the software tech industry. Despite never having studied UX design before, I decided to explore this field while looking for job opportunities. It was during this search that I shared some of my screen designs with others and realized that many people were interested in what I was doing. This piqued my interest further and I decided to enroll in the Google UX Design Professional Certificate course, a well-known course in the UX and product design field.
From biomedical engineering to UX design
I had some experience with computer-related tasks, including knowledge of programming languages such as C+ and Python and dedicated programs like MATLAB, from my biomedical engineering major. Therefore, transitioning from biomedical engineering to UX design was not too difficult.
Challenges so far
My number one challenge is time zone differences; I work with a client in the United States. When they wake up, it’s around 6 p.m. in my time zone and up to 8 p.m. during daylight savings. Sometimes, I work from morning to evening, and when I want to rest, I remember that I still have work. I’m overcoming that by having creative blocks. For the days that I have creative blocks and don’t feel like working, I communicate early and tell my team that I won’t do so and so today and will only be available for emergencies. Then I take some personal time off to go outside and touch grass.
Receiving payment is also a challenge for me. The first challenge with payment is getting the client’s trust, and the second is finding a platform to help me receive payment. I tried several apps and services in the past. In one instance, I woke up one morning to find my account blocked for no reason. These guys are notorious for doing this to Africans, and I think it’s a major problem of using digital products that aren’t built to serve Africans by Africans.
I also remember when I was used to receiving money through Western Union. Western Union is challenging because it’s always a hassle going to their office to withdraw my money. I would love to receive my money through my phone and then top it up with my Mobile Money.
There was a time when I worked with a client from South Africa. When it was time to pay me, he sent the money through my Tanzanian bank account. I remember the total fee was 20%. Even the client was amazed because he had sent some extra money to cover the fees, but the bank took a further 10% from me when the money arrived. From there, I was like, I will never use the banks.
What’s your experience with using Grey
I’ve been using Grey for almost a year now. When I found Grey, I remembered I had one of the clients who was more of a full-time employee sending money through my Grey virtual account.
After receiving my first payment, I remember Grey asking me for documents like a work agreement or a contract. I submitted them, and they quickly approved. Payments and withdrawals have been seamless since then.
One thing I love about Grey is that I can instantly send funds via Mobile Money. That is great because I don’t want to send my money to the bank. After all, here in Tanzania, Mobile Money is more accessible than banks. The “transfer to Mobile Money” feature is my favorite Grey feature.
#GreyChat is a laid-back series where users share their experiences with Grey. We discuss their relationship with money, tips for financial freedom, and other fun anecdotes. Want to get featured? Let us know here.
Getrude Mligo is a digital education consultant and communication strategist who has pioneered many online advocacy campaigns like #DearGirlChild in Tanzania. She’s also an accomplished author with 13 books under her belt and a humanitarian who is especially concerned with the digital literacy of women and girls. In this chat, she shares her motivations and how she had to decline international jobs before discovering Grey.
You have such a diverse skill set…What would you say motivated you to pursue a degree in communications?
Although I didn’t start my studies with digital marketing courses, soon after I graduated with a first degree in human resources, I found myself attracted to digital marketing and the digital world at large. I realized it wasn’t enough to get digital marketing experience — I wanted to become an expert too. This inspired me to enroll in different online courses before eventually pursuing a formal certificate in digital communications at Harvard, and another in content creation and community management from the University of Leeds.
That’s interesting. Would you advice other entry-level digital marketers to also invest in paid courses and formal education or just study with free courses and then get hands-on experience?
I actually started with free courses because, at the time, I was skeptical about investing my money in digital marketing. But then I realized that many people were already doing the free courses, and I wanted to find a way to differentiate myself from the crowd.
Also, when people see that you have a degree, certificate, or diploma, especially from a well-profiled institution, they have a level of trust in your ability and want to work with you. And, in the end, it all pays off. You have to know what you want and figure out how you want to stand out in the job market.
What advice do you have for people who want to enter digital marketing but come from a different background, and are interested in many other things like yourself?
It’s not easy to be a versatile person who’s involved with a lot of things. But speaking specifically from my experience, it was possible because I love what I’m doing. There are moments when I feel overwhelmed, but what keeps me going is how passionate I am to make a change. I want to be someone who excels at digital marketing and writing but also gives back to the community, so I am focused on creating this identity for myself.
So, pick interests you’re passionate about and find a way to connect them in a way that doesn’t drain you. Doing this would make it easier for you to face challenges and keep moving forward.
That’s awesome…Can you tell us about your initiative, The Social Media Academy? What motivated you to start it, and how has it contributed to digital communication in Tanzania?
Well, I wanted people to understand the type of benefits they can get through their smartphones, and also, I needed money. I won’t beat around the bush; I wanted money, and to get it, I had to use my skills.
The Social Media Academy trains and assists people to monetize their skills and earn from social media and websites. So far, we’ve connected more than 600 women through digital marketing to sell their handmade products to people in the U.S., Dubai, Switzerland, and Canada. These women make sales of about 40 million Tanzanian shillings monthly; a student of ours, who’s great at crafting, recently got her work featured on Netflix; it’s amazing to see that we’re making changes through digital platforms.
That’s impressive…I know you’ve received several awards. You were awarded the Digital Strategist of the Year recently. How have these recognitions impacted your career?
When people see you getting recognized, they view you as an expert. For instance, when I won the Digital Strategist of the Year, I got eight new clients. These awards and recognitions are like social proof and evidence that you know what you’re doing, and they influence people to want to work with you.
Nice…Can you share some of the challenges you’ve encountered in your career and how you’ve overcome them?
I remember that at the beginning of my career as a digital marketer, I didn’t know how to set boundaries with clients. My phone would be buzzing with calls and texts by 2 am, and some clients considered me to be their therapist. I also had situations where clients defaulted on payments and gave numerous excuses, making my work difficult.
Also, because I’m involved in three different fields: digital marketing, writing, and humanitarian work, there were instances where I was offered paid opportunities, but had to decline because I’m just one person. These were big challenges for me, but now I’ve learned the hard way to set standards and manage my time better, too.
Speaking of payments, you know we at Grey make it easier for freelancers and remote workers in Africa to transact internationally. Would you say receiving payments was a problem you faced at the beginning?
Yes, it definitely was. Some clients specifically used the excuse of not being able to send money to Tanzania to delay payments. I also remember that at the beginning of my career, I got an offer from Australia, but because of the tedious payment process that would be involved, I declined the opportunity. Being exposed to international payment then would have been helpful in that situation. There are still people in Tanzania who struggle with making international payments due to lack of exposure, so I believe that sessions should be created to spread awareness.
We’re definitely looking to gain more awareness in the East African market. So, what is your advice for young professionals entering this field?
You need to be aware of trends, especially in regards to how they can help the brands you work with. You need to take advantage of AI tools as they can optimize your content by giving you insights on what keywords to use and the best time to post content and help you improve your engagement and visibility. And lastly, as a digital marketer, you need to take yourself seriously because how else will other people take you seriously?
That’s great advice. Do you have any feedback you’d like us to take home?
Yeah, I believe kids should be exposed to Grey. Doing this will ensure that when they’re ready to start a digital career, they know what platform to use, and won’t have to miss out on international opportunities.
Influencer marketing has become one of the most lucrative online professions today. This is because brands are using them to promote their businesses, products, and services. However, due to the increasing number of brand influencers online, it might take more work to stand out, especially as an upcoming creator.
In our recent Limitless podcast, we spoke to Ajibola Grey, a popular Nigerian social media influencer, about being successful in this field. He opened our eyes to some really insightful tips, which we’ll be sharing with you in this post.
Who is a Social Media Influencer?
An influencer is an online personality who has built a brand and reputation for themselves. These people command a large audience and are able to influence buying decisions based on their lifestyle, content, or recommendations.
Brands use these influencers because they have the reach. In the past, you would either be influenced by watching TV commercials, listening to radio jingles, or reading an ad in the newspaper. The investment into creating these types of ads is capital and labour-intensive.
Today, one tweet from a single person can reach over 70,000 people in one day. Social media is the new billboard, and influencers make ads more reachable.
How Much Can You Make as a Social Media Influencer in Nigeria?
You can go anywhere between NGN 50,000 to millions depending on your reach. Ajibola shared that his first paid gig was sending out five tweets for a brand, and the budget was NGN 150,000.
After that, he created a video for a brand and got NGN 500,000. His rates have obviously gone up since then, but with this, you can attest to how lucrative this industry can be. Unfortunately, many doubt you can rake millions from promoting businesses as an influencer.
Think about it. If Ajibola, with less than 100k followers on Instagram, can charge NGN 500,000 for a video, how much do you think people with millions of followers charge for a video? And how many of those videos do they get in a month?
Influencers also get discounts and deals.
For example, if you’d like to get a car, you can work an arrangement with the car dealer and get a certain percentage off. In exchange, you run a promotion for their brand. The benefits are endless.
How to Transition from a Corporate Job or Being a Student into Influencing
For starters, you need courage. Because even though Ajibola Grey wanted to become a lawyer, he only practised law for a day. In his words,
“I resumed my first job a week after being called to the bar. I got to the firm, and they put a whole lot of folders on my desk to sort through. 2o minutes after going through them, I knew this was not for me. I got up, put my laptop in my bag, and left.”
You might need a little bit of luck and the right timing.
For Ajibola, it was during the ENDSARs protest. He made a voice note that went viral, and that was it. People loved the voice notes and started following his accounts. During that period, he just kept putting out this type of content.
But before you go viral - you need a bird in hand.
Before making money as an influencer, he dabbled in real estate and catering. So be sure to have a source of income while waiting for your big break.
7 Tips for Being a Successful Influencer
Now if you’ve already found your viral moment or built up an audience, here are the seven keys Ajibola Grey shared as his recipe for success;
1. Find your motivation
For many people, money is the sole motivation. The ability to buy what you want, sort out your bills, and live an enjoyable life. For others, it might be different.
For example, you can be motivated by the people around you. If you love to help people in need, that’s a good reason to work hard at becoming an influencer. It could also be helping small businesses or generally offering more helpful advice. Whatever your reasons are, it’s what will keep you going when it gets tough.
2. Always read your contract
Of course, a lawyer is going to be keen on the legal stuff, and Ajibola does not joke with thoroughly reviewing his contracts. To him, they aren’t as difficult as people make them seem. Plus, if it gets a little too complex, you can always let someone else review it for you.
This is because there are a lot of binding agreements hidden in your contracts—for example, a non-competitor clause. Many influencers ignore this, and it simply means you cannot work for a similar brand in the near future. One time after signing, he got offers 3x the price for a similar brand, and he couldn’t take it because of that agreement. So, read to know what you’re getting yourself into.
3. Don’t be afraid to negotiate
Everyone is always looking for the best deal - brands inclusive- so they’d try to reduce their budget by any means. You, on the other hand, should be confident in your work. You won’t be afraid to negotiate or increase your rates when you're confident.
Have a fixed price and negotiate until you’re satisfied with the offering on the table. Don’t just accept ridiculously low offers because you’re desperate.
4. Put in the work
You shouldn't just send random things if you get paid for one tweet. Put careful thought, strategies, and work into it. Try to be as organic as possible to get a high conversion rate.
This is because it’s sort of a portfolio for you and will determine whether future brands want to work with you. Brands are watching.
It’s also essential because your good work will bring in referrals. When you have a good relationship with previous clients and good results to show for your work, they’d be more inclined to refer you to their friends and professional network.
5. It’s okay not to have a niche
One would think TheAjibolaGrey would try to venture into law, but he doesn’t have a niche. Interestingly, he has tried being a skit maker, and it just didn’t feel organic. He really just sells his personality, so he’s keen on not being too niche focused because it can put you in a box.
Many other Nigerian influencers with a niche try to do other things. For example, Aproko Doctor goes beyond medicine-related gigs. This is what he means by not putting yourself in a box.
Focus on what feels the most organic to you. What you’re good at. But while at it, have an expandable personality. The goal is to be limitless. Be open to opportunities.
6. Sometimes, Say No
You will often need to say no because you need to create healthy boundaries for your brand. For example, you can reject a brand partnership because the pricing is just too low.
Another could be that it’s not in line with your morals. People will reach out so you can push a negative agenda or even make you venture into politics. You need to know where to draw the line.
Also, other influencers will take that gig. But that’s fine because the market is big. However, keep to your stance, and you’ll get more deals that align with your brand.
7. Be wary of clout
Finally, the influencing space is crazy because you’ll feed on clout, which can be good or bad. Many influencers intentionally create scenarios or drama and get involved with all topics to get traffic. While you might get engagements, it can hurt your brand. So avoid getting tempted, especially when jumping on every topic. Not all traffic is good traffic. Stick to the topics you’re known for.
Wrapping Up
Social media influencing can be very tricky. However, being true to yourself and putting your brand first will help you establish relevance in the market. Over time, it’ll be a lucrative source of income. We hope these real-life tips will also help you get a head start on building your influencing career.
#GreyChat is a laid-back series where Grey users share their experiences with Grey. We discuss their relationship with money, tips for financial freedom, and other fun anecdotes. Want to get featured? Let us know here**.**
Adora is a freelancer in the education sector, and she works remotely for foreign countries all around the world. In this chat, she shares how she lost thousands of pounds using alternative exchange platforms and how Grey became the answer to her prayers.
Let’s start by getting to know a little more about you, Adora.
Hi, My name is Adora. I am an educator and a writer, currently transitioning into mental health training. I do a lot of freelance work in the education sector, particularly teaching kids and adults. Most of my work is with foreign companies in China, Japan, and all around the world, to be honest.
I thoroughly enjoy freelancing. I hate working 9-5, haha. And I don’t like earning in Naira because it isn’t always so stable. That’s why I aim for higher-paying jobs abroad that’ll give me security, especially with my money.
When I’m not doing that, I’m being a baby girl and living my best life.
As you should. What inspired you to take on this unique career path?
I like to call myself Dora the Explorer, haha. I like to explore, so I never settle. Even right now, I feel like I’m getting comfortable, and I don’t like that. This is because if you stay where you’re comfortable, you may have the potential to succeed, but you won’t get there because you won’t try.
So for me, I like to put myself out there. As I said, I didn’t like the 9-5 because I didn’t feel like it was paying me what my value was. I went to school abroad, studied law, and even as a lawyer, it wasn’t worth it.
I just felt like even if I worked so hard, they would never pay me my value or worth. I have so much to offer, and I have so much to gain.
So I started finding out ways to push past my state then. I’ll say I’m very good at finding out information. I can spend hours on the Internet, trying to find out new things.
But as soon as I find out new information, I like to share it with people around me. I don’t want to be the only one making money. We should all afford to travel and do all these things together.
Nice….So let’s talk about your relationship with us a little bit. How did you find out about Grey?
I heard about Grey from a friend. Her friend’s husband had been really ecstatic about the platform.
That was interesting because, as a freelancer, changing money to Nigeria has been the hardest, most difficult, and most expensive thing that has happened to me.
Paypal would charge ridiculous rates, and while my alternative method was cheaper, I’d lose so much money. It made me feel like I was just throwing my earnings away, to be honest.
This is how I’d do it;
Wise → My UK bank account → Binance → Swap → my NGN account.
It was crazy. With each transaction, I was losing money in fees and exchange rate discrepancies.
So when my friend told me there was an app like this that existed, I felt like God finally heard my prayers. I don’t know about your other users, but I have been the happiest person. Now my flow is just Wise to Grey. I do everything there - the swaps, using the NGN accounts, the USD card, everything.
I’ve become a Grey fanatic since then, recruiting everyone - my family, freelancers, friends, everyone.
Omo, it was indeed a lot. Did you try out any other similar app before Grey to see if they could do this, or was it just this transfer process for you?
I think I tried to use popular ones like the Western Union app. But it was just a complicated process. I tried to use Payday, but I found Grey’s usability and interface easier to use. It’s simpler and more straightforward. I’ve used others, but I can’t remember their names because of how stressful they were.
Are there any goals you’re trying to achieve that we can help you with?
Hmmm, in the past was struggling to get money, and Grey helped me get it faster and cheaper. Because sometimes, my previous process could take up to three days to complete. So I’d say compared to the suffering I was coming from, Grey has been heaven.
As for the future, it might have to do with transaction limits. I know there are certain checks for fraud, but I once recommended Grey to a higher-up, and he wanted to use it to pay for his child’s school fees. Then he asked me about the limit. So I’d say maybe more obvious limits.
Then there was an issue with sending money for a project once. The money was returned to my account, and I think it had to do with the Silvergate issue. So, having USD accounts back will make my life easier.
There’s been a lot of transactions I’ve needed to do, and I end up swapping to pounds which makes me lose a bit of money in FX.
Apologies for this. USD accounts will be back soon. It’s taking time because we want to work with the right credible partners so this issue doesn’t happen again.
How long do you typically spend on the mobile app?
A lot. I don’t even keep money in my regular bank app because the Grey Naira account seems to be more efficient than my regular account. So I just save on Grey after conversion and move money to my spending account when necessary, which reminds me.
Please look into investments. We need a savings section on Grey. Somewhere I can lock up some money or an instance where once I spend, a percentage gets automatically saved too. Because right now, there’s no way to save on Grey.
We’re working on this, and we can’t wait to share it with you. On a scale from 1-10, how easy has it been for you to navigate the Grey app?
I’ll say 8 - 9. It wasn’t so hard to navigate.
Have you ever required customer support? Were they helpful in resolving your issue?
Hmm, I haven’t had a need for support. But a friend did, and he got a response not quite long after. So from hearsay, support seemed very helpful and prompt.
Finally, is there any other way we can make your experience on Grey better?
Get USD accounts back up - that’ll really make it easier. Then maybe lesser downtimes.
#GreyChat is a laid-back series where Grey users share their experiences with Grey. We discuss their relationship with money, tips for financial freedom, and other fun anecdotes. Want to get featured? Let us know here.
Vic is a Software Engineer working remotely in Nigeria for a US company. In this chat, he shares how he switched from juggling multiple Nigerian freelance jobs and how not being a jack of all trades pays in the long term.
Hello Vic. Please share a little bit about yourself.
My name is Vic. I work as a software engineer with a US company remotely, and I’ve been using Grey to receive my payments for over a year now.
Oh wow. That’s before our rebrand?
Yes. I get paid on Deel and use Grey to receive this payment in Nigeria. It’s easier than using Wise or Payoneer, and it was easy to set up. So I’ve been using it since then.
Before Grey, were you using Wise to receive your foreign payments?
At all. Before Grey, I was receiving my salary in Naira because the company had a partnership with a foreign bank.
They used their standard bank rates, so it’s fixed. This means the conversion wasn’t really favorable. Because of that, I only stayed in that company for a year before moving on to my current role.
How long have you worked remotely as a software engineer?
That’ll be like two years plus, I think.
Have you always been a software engineer?
I started my own career path as a software engineer, or should I say, I switched very early. I won’t get into the details, sha. But when I started, I worked with Nigerian companies and did a lot of freelance gigs on the side. Now, I just work for a single company. There’s really no time to even take on any additional gigs again.
Do you think you’d keep being a software engineer in the long term?
I love to write code, but I think there are other interests I’ll explore in the future. For example, I have an interest in clothing. These days, it’s very difficult to get clothes that fit you, especially if you’re plus-sized. So it might be something I’ll go into.
I could even do agriculture, sports, education, and many things, to be honest. But when I switch, it will be to something that excites me though. Not something to make money, and I’ll end up being bored.
Lmao, this is something someone with money would say
Hahaha…I don’t have money, please.
Is there a piece of advice you would give to a junior engineer or someone trying to transition into software engineering?
Nigerian developers are really good, based on my experience. You may not know, but compared to developers in other countries, we are good. Sometimes, the only other person on your team that’ll be better than you will be a Nigerian.
It already shows that the culture here pushes people to do a lot. So don’t look down on yourself at all. Know your stuff and be confident in it.
Most companies also hire people who specialize in a specific area. They don’t often look for a jack of all trades, as many would think. It’s how I’m landing roles because I’m good in the specific field I’m in.
So my main advice will be to build relevant experience in a specific area and be really good at it.
Okay! Thank you. Now if you were working at Grey, what would you love to implement?
I was waiting for the app for a while, but that’s dropped. I wanted a virtual card too. Because there was no way to spend the money, but that has also been resolved.
What I’ll recommend would be a savings feature or an extra wallet. This is because I end up moving all my money from Grey to spend it.
So if I could stash up some money and then, over time, move it to my main account, that’ll be nice. It could be flex, one-month or long-term savings. Anyway, to sha save on Grey.
What’s your favorite part about being a Grey user?
What then was how simple it was. There was no app, so it was pretty much a website then. I loved that it was very simple and efficient. I was receiving funds, and the payouts to my bank were also very fast. I know you guys are still improving, so I’m sure it’ll get keep getting better from here on.
Thank you. If you had a Nigerian, Kenyan, or Tanzanian working in your company, would you refer them to Grey?
I already do this. I’ve referred everyone I know to Grey already. So I do my part by talking about the app.’
Was it a referral that brought you to Grey?
Oh yes. Some guy kept bugging me till I signed up. Lol