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These are exciting times, and I am pleased to announce that, in line with our updated product offerings and new company focus, we are re-branding from Aboki Africa to Grey.
It’s still day one at Grey (literally!). We have continued to experience steady growth, our team has expanded, and our mission is much greater than what we set out to do when Femi and I started Aboki Africa.
Aboki Africa represented our dedication to making currency exchange easy for Nigerians. In August 2021, after we introduced foreign accounts, we immediately got to work on a new identity, Grey, that allows us to fully express the variety of products and services we have in store for our customers.
Grey is solid and stable. It inspires feelings of calm, balance and composure. That is what we want people to feel every time they use our service- that certainty.
This re-brand reflects the stability, neutrality and, solidity of our stance in the African financial services industry. Grey is here to stay.
I should add that this change has not altered our mission to bring easy global banking to every African. I think that it emphasises our commitment to see it through. We will keep building on what we started with Aboki Africa and ensure that everyone who chooses Grey enjoys borderless financial freedom and more.
It’s not just our logo that is changing. We’ve updated our website and, our social media is now Grey Finance on Instagram and Twitter. Our messaging and brand will reflect how we help Africans access international payments smoothly. If you’re ever curious about what is happening at Grey, you can find out here.
In December, we launched USD accounts on our platform, which means you can now easily create a GBP, EUR and USD foreign account right from your phone, and complete your international transactions without any delay or hassle. But that’s just the beginning. We have been working behind the scenes to ensure that the requests from our customers are properly integrated to make it easier to access the services we offer. So stay tuned as we unveil more goodies in the following weeks :)
Femi and I are incredibly proud of the work we do at Grey and thankful for the "Grey8" employees, the partnerships, and all the customers that have accompanied us on our journey. We owe this re-brand to all of you.
We are fortunate to have all our amazing customers, who continue to trust us to ease their international banking experience, in our corner.
Idorenyin Obong Obong
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